Digital Creative Director & Designer
Featured on Stash Media, Behance, Awwwards, CSS Design Awards and more
Yordan
Stoyanov
2015-2026
Web Design, Branding, Strategy
Nothing 3a Pro - A Product Launch Concept
Project Description
This film is our take on how the Nothing Phone 3A Pro could be introduced to the world. Inspired by Nothing’s bold visual identity, raw materiality, and modular aesthetics, we built a fictional product launch video that explores the soul of the device — inside and out.
The film begins with mystery. We deliberately hold back the full reveal of the product, teasing the phone’s presence through its signature circular flash patterns, material textures, and fragments of modular elements. Our goal was to build tension through design language alone.
Business Sector:
Hardware
Services:
3D Design, Motion
Project Description
This film is our take on how the Nothing Phone 3A Pro could be introduced to the world. Inspired by Nothing’s bold visual identity, raw materiality, and modular aesthetics, we built a fictional product launch video that explores the soul of the device — inside and out.
The film begins with mystery. We deliberately hold back the full reveal of the product, teasing the phone’s presence through its signature circular flash patterns, material textures, and fragments of modular elements. Our goal was to build tension through design language alone.
Business Sector:
Hardware
Services:
3D Design, Motion
Beyond the product shots, we built entire 3D environments inspired by Nothing’s design language. Using modular elements from the phone, we created architectural forms and structures that feel like natural extensions of the device itself.
Beyond the product shots, we built entire 3D environments inspired by Nothing’s design language. Using modular elements from the phone, we created architectural forms and structures that feel like natural extensions of the device itself.
Beyond the product shots, we built entire 3D environments inspired by Nothing’s design language. Using modular elements from the phone, we created architectural forms and structures that feel like natural extensions of the device itself.
Everything was assembled through procedural systems in Houdini and Blender, allowing us to generate complex structures from a shared kit of parts.
Everything was assembled through procedural systems in Houdini and Blender, allowing us to generate complex structures from a shared kit of parts.
Everything was assembled through procedural systems in Houdini and Blender, allowing us to generate complex structures from a shared kit of parts.
We shifted into a rougher, noisier world as well, inspired by Nothing's fearless branding and design. We layered bold typography in the Nothing font with gritty textures built from micro circular patterns — a nod to the brand’s identity and hardware details. These textures, animated with slight chaos, added a lo-fi, analog energy that contrasts the pristine CG shots.
We shifted into a rougher, noisier world as well, inspired by Nothing's fearless branding and design. We layered bold typography in the Nothing font with gritty textures built from micro circular patterns — a nod to the brand’s identity and hardware details. These textures, animated with slight chaos, added a lo-fi, analog energy that contrasts the pristine CG shots.
