Y&B Digital
Discovery Sessions
During our discovery sessions, we thoroughly analyzed the desired brand positioning. Y&B provided a detailed moodboard, which became a foundational tool in shaping our approach.
From this, we developed several strategic documents and boards that guided our design process and the business' direction. Our goal was to create visuals that felt human, innovative, and transparent, avoiding any association with magical or blockchain aesthetics.
Explorations
To explore these concepts, we created a range of design directions - solid and abstract.
On the solid end, I used concrete shapes like cubes, cylinders, and stacked objects, which metaphorically represented the structured nature of no-code development.
On the abstract side, we experimented with melted glass and fluid, organic forms that echoed the desired innovative and human qualities of the brand.
